How many enrollments are stuck in the queue?
Enter the numbers for your busiest month. The simulator separates what you lose to leads nobody calls from what you lose to calling late. Everything runs in your browser; nothing is sent.
Your operation
Your funnel
3.4% is RNL's sample funnel (2025): of 754 leads contacted, 26 enrolled. The value is illustrative. Replace both with yours.
No published study measures how much enrollment rises when you call sooner, so you set this number. 20% is far below the effects the evidence finds on contact and qualification (6 to 100 times).
Enrollments in the month
Today
What Violeta adds
How it works: your team reaches as many leads as it has calls in the month. Today, contacted leads enroll at your rate. With Violeta every lead is called, all in the first minute, so the rate rises by your assumption. It is an estimate, not a promise.
Review your numbers in a demoWhat is known about response time.
The figures behind the simulator, with their sources. The sales studies measure contact and qualification; the education studies measure how long institutions take and what students expect.
Firms that tried to contact a lead within the first hour were nearly seven times as likely to qualify it as firms that tried an hour later, and more than 60 times as likely as firms that waited 24 hours or more.
Harvard Business Review, March 2011. 1.25 million leads, 42 US firms.The odds of qualifying a lead were 21 times lower when the first call came at 30 minutes instead of 5. The odds of reaching them were 100 times lower.
Lead Response Management Study, MIT and InsideSales.com, 2007. About 15,000 leads at 6 firms.Of 1,000 inquiries to online and professional programs at 182 institutions, 44% got no response. The median among those answered was 3 h 18 min, and only 24% of form submitters got a phone call within 30 days.
UPCEA, Enrollment Process Review: Secret Shopper Analysis, December 2025.62% of graduate programs say they respond within 24 hours. In the test, only 21% did.
NAGAP and Liaison, 2025 Graduate Inquiry Response Project Report. 422 institutions.of online students surveyed say they would likely enroll in the first program that responds. 44% read a slow reply as "I'm not a priority."
RNL, 2024 Online Student Recruitment Report.of contacted leads enrolled in RNL's sample funnel: 1,790 inquiries, 754 contacted, 26 enrolled.
RNL, sample client funnel, 2025. One case; use it as a starting point.No published study links response time to enrollment directly. The sales effects come from US web leads, not applicants. That is why the simulator's lift is an assumption you set, and why we propose measuring it in your operation against a control group.
- Oldroyd, J. B., McElheran, K. and Elkington, D. "The Short Life of Online Sales Leads." Harvard Business Review, March 2011. hbr.org
- Oldroyd, J. B. and Elkington, D. "The Lead Response Management Study." MIT and InsideSales.com, 2007.
- UPCEA. "Enrollment Process Review: Secret Shopper Analysis." December 2025. upcea.edu
- NAGAP and Liaison. "2025 Graduate Inquiry Response Project Report."
- RNL (Ruffalo Noel Levitz). "2024 Online Student Recruitment Report," and RNL Enable sample funnel, 2025.
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